Bachelor of Engineering, Computer Science
How can semiotics be used to critically analyse design works?
An essay from my Master of Design at Monash on how denotation and connotation shape the way we read a design.
Selected work
I was a sari — Rethinking the digital experience for sustainable fashion
I was a sari transforms pre-loved saris into one-of-a-kind fashion while creating skilled work opportunities for women artisans in India. I worked on the e-commerce experience, bringing the brand's strong story and visual identity into a shopping journey that makes its products easier to discover and explore.
30% ↓Inventory holding
80%Time saved
120% ↑Revenue growth
View Case Study →
View Live Website
Interspace — Making art discovery feel intuitive
Interspace connects Indian artists with wider audiences through a curated platform for discovering and collecting art. We designed the digital experience to make a large and varied collection easier to explore, while giving the artists and their work the space to tell their stories.
The experience brings together discovery, storytelling and commerce – helping people find art through artists, collections, mediums and styles, without losing the considered feel of a gallery experience.
Breakaway — Designing a digital home for journeys beyond the usual
Breakaway creates offbeat, curated journeys that connect travellers with India through its people, culture, food and craft. We redesigned the website to bring that spirit of discovery online – making its wide range of experiences easier to explore while giving the stories, places and people behind each journey room to come through.
The experience balances inspiration with discovery, helping travellers understand what makes Breakaway different and find journeys shaped around the way they want to experience India.
Creative Dignity — Bringing India’s handmade ecosystem online
Creative Dignity is a collaborative network working to strengthen India’s handmade sector, with artisans at the centre. We redesigned the website to bring its work, initiatives and growing community into a clearer and more connected digital experience.
The new experience brings together the organisation’s impact, programmes, people and stories, making it easier to understand what Creative Dignity does and explore the different ways it supports and connects the handmade ecosystem.
Zeeoma — Bringing African luxury to a global wardrobe
Zeeoma is a Black-owned lifestyle concept store in St. Louis that curates fashion, accessories, art and beauty from leading African designers. I designed the e-commerce experience to bring the feel of its boutique online – rich editorial imagery, simple shopping by category and a premium journey that lets each designer’s work stand out.
View Case Study → View Live Website
Waterful — Bringing everyday hydration to life
Waterful is a daily hydration brand created for busy, active lifestyles. We designed the e-commerce experience to introduce the product in a way that feels fresh and approachable, while making its benefits, flavours and everyday use easy to understand.
The experience brings together brand storytelling and product education with a clear shopping journey, helping customers understand what Waterful offers and find the hydration option that works for them.
PriceEasy — Making complex retail data easier to act on
PriceEasy is a retail technology platform built for fuel and convenience store businesses. As a Visual, UX Designer, I worked across different parts of the brand and product experience – from redesigning the website and creating the Motiva × PriceEasy gateway to designing an LMS, dashboards, onboarding experiences and supporting visual communication.
My work moved between product and visual design, giving me the opportunity to take complex information and turn it into experiences that were easier to understand, navigate and communicate.
Eggsellent — Redesigning a food diary app around positivity
A six-week Interaction Design brief at Monash University: take three screens from an app built the semester before and redesign how they look and feel. I built the new design around positivity, with bright colours and playful egg characters that make logging a meal feel encouraging rather than a chore.
I worked from research and sketches through low-, mid- and high-fidelity wireframes to a full style guide of type, colour, shadows and reusable components.
Welbit — Making healthy eating simpler for busy students
A food diary app for university students juggling busy schedules and little time to cook well. Students photograph a meal and the AR camera recognises the food and shows its nutrition in real time; a calendar keeps track of what they have eaten, and personalised suggestions offer healthier alternatives and portion guidance.
Designed over six weeks, from background research and user flows to mid- and high-fidelity screens.
Concept apps and tools
Research-led concepts from my Interaction Design studies at Monash University, from an AI study assistant to a self-service kiosk.
GuideMe AIA learning assistant where AI agents give students and teachers personalised, interactive study help.2025 · Monash University · ConceptView on Behance ↗
Re-imagining the McD kioskA concept for faster, more personal self-service ordering at McDonald’s kiosks.2024 · Monash University · ConceptView on Behance ↗
Personal DashboardA neobrutalist dashboard with bold type, simple widgets and colour themes you can switch.2024 · Monash University · ConceptView on Behance ↗
The British MuseumAn interactive floor map that helps visitors find exhibits and plan their own route.2023 · Monash University · ConceptView on Behance ↗
The agency I design for: its own reels and ads, the films on its website’s portfolio, its Google Ads campaign and its hiring posts.
Video ads
Reels and a square ad for KLoc’s Instagram and paid campaigns, cut from the websites and apps the team has built.
Case study films
Short films for the portfolio on KLoc’s website: each one walks through a store or site the team built, in about half a minute.
Google ads
A Google Ads campaign for KLoc’s Shopify development: one idea per ad, each made in the portrait, square and landscape sizes Google asks for.
Instagram hiring posts
A series of hiring posts for KLoc’s Instagram, one character per role, with the imagery made using AI.
A furniture and home store whose website I designed. See the Hometown case study →
20th anniversary campaign
A site banner, a New Arrivals banner and a sale post for the anniversary, the last two built with pictures made using AI.
A handwoven clothing label: sale banners for its online store and a header for each story on its blog.
Sale banners and blog headers
Two banners for the store, then a header for each blog story through the festivals and seasons of the year, built around the label’s own photography.
Project films
Three design projects, each walked through in a short film I made with an AI voiceover, Adobe After Effects and Figma.
A daily hydration brand whose store I designed. See the Waterful case study →
A product gallery: Blue Ocean
Five images per flavour for the product page: the drink in use, the drink being made and the nutrition panel.
Lifestyle shots across flavours
The same look carried across every flavour, so the range reads as one brand.
Supplements formulated for life on the water.
Product shots
Pictures made with AI for the two powders, Last Light and First Light: at dusk, as a flat lay, on ice and on sand.
KLoc: capabilities deck
The agency’s introduction: who the team is, why design is good business, and what KLoc offers.
KLoc: Shopify portfolio
KLoc’s deck for Shopify brands: services, results and case studies.
KLocers logo
A logo for KLocers, KLoc’s talent brand, built from the KLoc mark so the two sit together.
