Bachelor of Engineering, Computer Science
How can semiotics be used to critically analyse design works?
An essay from my Master of Design at Monash on how denotation and connotation shape the way we read a design.
I Was a Sari — Rethinking the digital experience for sustainable fashion
I Was a Sari transforms pre-loved saris into one-of-a-kind fashion while creating skilled work opportunities for women artisans in India. I worked on the e-commerce experience, bringing the brand's strong story and visual identity into a shopping journey that makes its products easier to discover and explore.
30% ↓Inventory holding
80%Time saved
120% ↑Revenue growth
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Interspace — Making art discovery feel intuitive
Interspace connects Indian artists with wider audiences through a curated platform for discovering and collecting art. We designed the digital experience to make a large and varied collection easier to explore, while giving the artists and their work the space to tell their stories.
The experience brings together discovery, storytelling and commerce – helping people find art through artists, collections, mediums and styles, without losing the considered feel of a gallery experience.
Breakaway — Designing a digital home for journeys beyond the usual
Breakaway creates offbeat, curated journeys that connect travellers with India through its people, culture, food and craft. We redesigned the website to bring that spirit of discovery online – making its wide range of experiences easier to explore while giving the stories, places and people behind each journey room to come through.
The experience balances inspiration with discovery, helping travellers understand what makes Breakaway different and find journeys shaped around the way they want to experience India.
Creative Dignity — Bringing India’s handmade ecosystem online
Creative Dignity is a collaborative network working to strengthen India’s handmade sector, with artisans at the centre. We redesigned the website to bring its work, initiatives and growing community into a clearer and more connected digital experience.
The new experience brings together the organisation’s impact, programmes, people and stories, making it easier to understand what Creative Dignity does and explore the different ways it supports and connects the handmade ecosystem.
PriceEasy — Making complex retail data easier to act on
PriceEasy is a retail technology platform built for fuel and convenience store businesses. As a UI/UX Designer, I worked across different parts of the brand and product experience – from redesigning the website and creating the Motiva × PriceEasy gateway to designing an LMS, dashboards, onboarding experiences and supporting visual communication.
My work moved between product and visual design, giving me the opportunity to take complex information and turn it into experiences that were easier to understand, navigate and communicate.
Zeeoma — Bringing African luxury to a global wardrobe
Zeeoma is a Black-owned lifestyle concept store in St. Louis that curates fashion, accessories, art and beauty from leading African designers. I designed the e-commerce experience to bring the feel of its boutique online – rich editorial imagery, simple shopping by category and a premium journey that lets each designer’s work stand out.
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Waterful — Bringing everyday hydration to life
Waterful is a daily hydration brand created for busy, active lifestyles. We designed the e-commerce experience to introduce the product in a way that feels fresh and approachable, while making its benefits, flavours and everyday use easy to understand.
The experience brings together brand storytelling and product education with a clear shopping journey, helping customers understand what Waterful offers and find the hydration option that works for them.
