Homepage Design, UI/UX DesignLive

Red Otter Farms — Better nutrition, every day

Red Otter Farms grows chemical-free, nutrient-dense produce with a network of partner farms and delivers it within 36 hours: fresh salads and vegetables across Delhi NCR, and flours, oils and sweeteners to the rest of India. Its shop was split across two websites. I designed the new homepage to bring it together, help new customers discover the range and make it easy for regulars to reorder or subscribe.

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Industry
Fresh produce & groceries
Scope
Homepage, UI/UX
Platforms
Desktop & mobile
Location
Delhi NCR, India

The homepage

Bestsellers up front, the journey from farm to door, a category to explore, and proof from 8,000 homes. Scroll through the full desktop and mobile homepage.

Full desktop page
↕ Scroll inside the frame
Full mobile page

From the farm to your table

Products a tap away, then the story behind them: picked, packed and delivered within 36 hours, with a weekly box or subscription to keep it coming.

Trending now
Trending now
Harvest to door in 36 hours
Harvest to door in 36 hours
Salad greens that stay crisp
Salad greens that stay crisp
How Red Otter works
How Red Otter works

Earning trust

The brief was to move past the word “organic”, so the page shows what's different instead: a side-by-side comparison, real customers, plain answers and the press.

Red Otter vs others
Red Otter vs others
Trusted by 8,000+ homes
Trusted by 8,000+ homes
FAQs
FAQs
Ready to eat better?
Ready to eat better?

On mobile

The same story, sized for the phone.

Homepage
Homepage
Trending now
Trending now
How Red Otter works
How Red Otter works
Red Otter vs others
Red Otter vs others

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