Homepage Design, UI/UX DesignLive

Red Otter Farms — Better nutrition, every day

Red Otter Farms grows chemical-free, nutrient-dense produce with a network of partner farms and delivers it within 36 hours: fresh salads and vegetables across Delhi NCR, and flours, oils and sweeteners to the rest of India. Its shop was split across two websites. I designed the new homepage to bring it together, help new customers discover the range and make it easy for regulars to reorder or subscribe.

View Live Website ↗

Industry: Fresh produce & groceries
Scope: Homepage, UI/UX
Platforms: Desktop & mobile
Location: Delhi NCR, India

The homepage

Bestsellers up front, the journey from farm to door, a category to explore, and proof from 8,000 homes. Scroll through the full desktop and mobile homepage.

↕ Scroll inside the frame, or click to open it larger

From the farm to your table

Products a tap away, then the story behind them: picked, packed and delivered within 36 hours, with a weekly box or subscription to keep it coming.

Harvest to door in 36 hours · scroll the full page

Salad greens that stay crisp · scroll the full page

How Red Otter works · scroll the full page

Earning trust

The brief was to move past the word “organic”, so the page shows what's different instead: a side-by-side comparison, real customers, plain answers and the press.

Red Otter vs others · scroll the full page

Trusted by 8,000+ homes · scroll the full page

Ready to eat better? · scroll the full page

On mobile

The same story, sized for the phone.

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