E-commerce, UI/UX Design

Zeeoma — Bringing African luxury to a global wardrobe

Zeeoma is a Black-owned lifestyle concept store in St. Louis that curates fashion, accessories, art and beauty from leading African designers. I designed the e-commerce experience to bring the feel of its boutique online – rich editorial imagery, simple shopping by category and a premium journey that lets each designer’s work stand out.

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Industry
Luxury fashion & lifestyle
Scope
E-commerce, UI/UX
Platforms
Desktop & mobile
Location
St. Louis, USA
Zeeoma cover

Before & after

The old homepage against the redesign. Drag across to compare.

Redesigned homepage Homepage before the redesign BeforeAfter

The storefront

Editorial, image-led and easy to shop — scroll through the full desktop and mobile homepage.

Full desktop page
↕ Scroll inside the frame
Full mobile page

The shopping journey

From new arrivals to checkout: filter the range, add to cart without leaving the page, and keep the edit in view all the way through.

New arrivals
New arrivals
Quick add
Quick add
Product page
Product page
Cart
Cart

On mobile

The same journey sized for the phone, with options in a bottom sheet and a slide-out cart.

New arrivals
New arrivals
Product page
Product page
Choose options
Choose options
Cart drawer
Cart drawer

Identity

Desktop designs
Desktop designs
Logo
Logo

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