E-commerce, UI/UX Design

Waterful — Bringing everyday hydration to life

Waterful is a daily hydration brand created for busy, active lifestyles. We designed the e-commerce experience to introduce the product in a way that feels fresh and approachable, while making its benefits, flavours and everyday use easy to understand.

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Industry
Food & beverage
Scope
E-commerce, UI/UX
Platforms
Desktop & mobile
Also
Created imagery
Waterful cover

Before & after

The old homepage against the redesign. Drag across to compare.

Redesigned homepage Homepage before the redesign BeforeAfter

The storefront

Brand storytelling and product education alongside a clear shopping journey — scroll through the full desktop and mobile homepage.

Full desktop page
↕ Scroll inside the frame
Full mobile page

Telling the story

Sections that explain what Waterful is, why it matters and who is behind it.

Restore what your water is missing
Restore what your water is missing
How the journey began
How the journey began
Our promise to Mother Earth
Our promise to Mother Earth

Pages & imagery

Inner pages
Inner pages
Created imagery
Created imagery

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