E-commerce, UI/UX Design

Sophie & Toffee — A playful home for resin crafters

Sophie & Toffee sells resin craft supplies and monthly craft subscription boxes, from UV resin and pigments to licensed Sanrio boxes, for crafters young and old. I designed the e-commerce experience to carry the brand's candy-coloured, handmade personality while making a large catalogue and its subscription plans easy to browse and buy.

View Live Website ↗
Industry
Craft supplies
Scope
E-commerce, UI/UX
Platforms
Desktop & mobile
Role
UI/UX Designer
Sophie & Toffee cover

Before & after

The old homepage against the redesign. Drag across to compare.

Redesigned homepage Homepage before the redesign BeforeAfter

The homepage

Promotions, bestsellers and the subscription boxes up front, wrapped in the shop's striped-awning look. Scroll through the full desktop and mobile homepage.

Full desktop page
↕ Scroll inside the frame
Full mobile page

Shop & subscribe

From a filtered collection to a single product, plus subscription plans laid out so the savings on longer plans are clear at a glance.

Collection page
Collection page
Product page
Product page
Subscription box plans
Subscription box plans
About the team
About the team

Help when it's needed

Answers grouped by topic, and a simple contact form for everything else.

FAQs
FAQs
Contact
Contact

On mobile

The same shop, sized for the phone.

Collection page
Collection page
Product page
Product page
Subscription plans
Subscription plans
About the team
About the team

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