I Was a Sari transforms pre-loved saris into one-of-a-kind fashion while creating skilled work opportunities for women artisans in India. I worked on the e-commerce experience, bringing the brand's strong story and visual identity into a shopping journey that makes its products easier to discover and explore.
View Live Website ↗
Results after the new e-commerce experience went live.
The old homepage against the redesign. Drag across to compare.
BeforeAfter
The brand's story and its one-of-a-kind pieces side by side — scroll through the full desktop and mobile homepage.
Every piece is one of a kind, so browsing had to work by product, size, print, mood and colour.
The same journey, designed for shopping on the go.
Amazing work on the design! The creative direction and attention to detail really made the project stand out and gave the overall experience a distinctive look and feel.
Manish · Project Manager, KLoc Technologies
